Most of us will be familiar with this phrase:
The customer is always right.
So, what does it really mean? More importantly for those in design and UX can we learn something from it? After all, most people who have spent a bit of time dabbling in this field have probably heard the term CX – Customer eXperience – used before.
There’s nothing worse than logging into an online service, attempting to carry out a task that was supposed to be simple, and then getting frustrated at how there doesn’t seem to be a way to do what you want. What’s even worse is when your screen is cluttered with buttons and alerts that don’t seem to make sense. Control and Visibility are some of Nielson’s Heuristics and I’d like to share with you an example that personally threw me off track and how it might be addressed.